Asset 1

Club Wyong RSL

CAPITAL INVESTMENT
VENUE DESIGN
GAMING PRODUCT
MARKETING
FOOD AND BEVERAGE
STRATEGY
OPERATIONS

Club Wyong RSL on New South Wales’ Central Coast joined Tabcorp Gaming Solutions in 2016. Established in the 1950’s on its current site in Anzac Avenue, the club provides a focal point for the area providing weekly activities, live entertainment, function spaces and dining facilities. The club commenced working with TGS to improve the gaming product and overall customer experience through the undertaking of extensive venue refurbishment.

It’s an established building so we couldn’t rebuild it from the ground up, which meant that the refurbishment was fundamental in changing the club’s atmosphere. The feedback we’ve received from our regular punters is that the club is a much more open and welcoming space now. It’s only been four weeks since we reopened and we have noticed that a that a few new faces have now become regulars.”
Geoff Thomson – President, Club Wyong RSL

Challenges

  • Entrance and reception area that lacked warmth and sense of welcoming
  • Lack of investment in venue refurbishment with dated flooring, furnishings, fittings and fixtures
  • Crowded gaming area with lack of privacy and dated gaming product
  • Absence of function space on the ground level
  • Structural columns throughout the club, hindering the line of sight for members and guests

Outcomes

  • Reconfigured gaming room with new gaming machines to provide a modern, comfortable and exciting gaming experience
  • Relocation of TAB wagering offer, adjacent to gaming and Keno facilities
  • New statement Keno vision walls in the bistro area
  • New carpet, furniture, paint and lighting throughout the main facilities of the club to reinvigorate the customer experience
  • Revitalised colour palette to provide a fresh look to entice visitation of existing and new members to the club
  • Creation of café area and new lounge space for members to relax
  • New kids play zone to build appeal for families

More Venue Transformations

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