As part of its strategy to execute substantial expansion in New South Wales, Tabcorp Gaming Solutions has added yet another new venue – Steelers.
A major refurbishment at Steelers is now complete with members enjoying a fresh dining and bar experience, TAB and gaming facilities.As they enter the venue, members and guests are greeted with a modern façade including new signage, facilitated by the TGS Marketing Team.
Senior Interior Designer, Angela Bambino from the TGS Venue Design Team, has implemented a new vision for the venue, which has transformed it and widened its appeal. The new aesthetic, including a new colour scheme, furniture and lighting, has modernised the entire look and feel of the club.
A major feature of the redesign is the new centralised bar, which houses a cafe, sports bar, TAB and cashier station. The bar creates a statement, with the use of black and white subway tiles laid in a chevron pattern, with bright accents in gold mosaic.
The use of different materials along its face helps the bar transition in function from the café through to the TAB.
Reflecting the club’s sporting traditions, the use of timber and matt black subway tiles, add visual interest and define the customer offering of the sports bar.
The venue has a ‘wow’ factor from the moment you walk through the door and is zoned in a way that now attracts everyone from families through to the punters.
General Manager Scott Miles says he couldn’t be more pleased with TGS’s approach and the refurbishment of the club. Reaction from existing members has been very positive with members being simply ‘blown away’, he says.
Already the club has seen an up-lift in revenue, which Miles credits directly to the club’s new relationship with TGS. This has already had a profound effect, he believes, and it will only lead to even greater growth and prosperity in the future.
“I am delighted to welcome Steelers as the latest New South Wales club to join the Tabcorp Gaming Solutions network . Steelers is the iconic club in the Illawarra region with fantastic sporting and community links and we are excited about working with the board and management team to deliver an exceptional venue for the people of Wollongong. TGS will bring our extensive experience in gaming and venue solutions and work collaboratively with the Steelers team to deliver great outcomes for both parties”
Paul Carew, General Manager, Tabcorp Gaming Solutions