“Having the opportunity to work with a team of experienced industry professionals has ensured our transformation has run smoothly. We now have an opportunity to ensure our gaming floor is appealing with up-to-date products and our facilities second to none.”
Shane Scanlon-Keevers – CEO, Club Condell Park
Formerly known as the Bankstown Trotting and Recreational Club, Club Condell Park in Sydney’s west commenced a commercial agreement with Tabcorp Gaming Solutions (TGS) which has resulted in the extensive upgrade to the 182 machine club. This transformation has included a substantial redevelopment of the club’s interior and a regeneration of the entertainment offer. The newly named Club Condell Park is now home to a gaming floor with a contemporary product mix, newly developed and constructed dining and bar facilities, and a premium TAB offer.
CEO Shane Scanlon-Keevers and the team at Club Condell Park have often been challenged with remaining competitive in an evolving and dynamic industry. Surrounding clubs have invested in ensuring facilitates remain modern and are aligned with the ever-changing tastes of customers. Club Condell Park looked to TGS to provide direction and formulate a comprehensive action plan to reinvent the previously-named Bankstown Trotting and Recreational Club.
Club Condell Park previously housed a disjointed gaming floor with a number of gaming areas spread out across the club, a small outdoor gaming offer and a sunken internal gaming pit. A key focus for the venue’s new internal layout was the improvement of the club’s flow, along with providing more efficient and defined service points for customers to access food and beverage, Keno, TAB and cashier facilities. The new gaming floor is now concentrated in a central area with a modern layout and expanded outdoor gaming area, whilst customers now have the ease of access to a central bar that also houses the new cafe, TAB and Keno services and cashier. This centralised approach means greater efficiencies for staff and members.The working relationship with TGS has delivered a diverse entertainment offer that has resulted in the club’s ability to provide the community with a contemporary, up-to-date facility where they are able to connect socially with each other.
The new brand, refurbishment, modern gaming product and refined food and beverage offer has catapulted the venue into the modern era. Such a transformation has breathed new life into the club, and reinvigorated the spirit of the club and their members.
Located in Wollongong, Steelers is a 102-gaming machine club with a rich history and strong ties to the local and sporting communities. Having held preliminary discussions with Tabcorp Gaming Solutions (TGS) in 2014, the board and management undertook an extensive due diligence process that saw the club join the TGS network in 2015.
Upon confirmation of the new arrangement, Steelers and TGS began planning for not only a structural redesign of the premises but also a redesign of its gaming and promotional offerings. An in depth review of the club’s ‘brand’ and marketing strategies were also undertaken.
Since officially relaunching in October 2015, members and guests of the club have been reaping the rewards of a contemporary club design, the introduction of a new catering offering and a new promotional structure. The gaming floor now has the latest offerings – an area Steelers previously struggled to keep up-to-date.
Acting General Manager, Luke Barker, couldn’t be more pleased with TGS’s approach and the refurbishment of the club. Reaction from existing members has been positive with members being simply ‘blown away’, he says.
From an operational perspective TGS provides ongoing support and has worked hard to develop a close working relationship. While Steelers’ board and management make the final decisions in relation to the venue’s operation, including what product is utilised on the gaming floor, it’s a collaborative arrangement. Both Steelers and TGS work together to fulfil Steelers’ business objectives, by TGS providing expert advice to assist the board and management in making informed decisions.
“Upon the completion of the new club design and renovations which included a new gaming floor and catering facility Steelers has experienced immediate growth. Through our collaborative approach with Tabcorp Gaming Solutions we are able to provide a more customer-led gaming and club product offer. Ongoing support with our marketing and promotional activity, which included a tiered rewards program has further assisted us to drive member engagement and we continue to see our performance lift every month.”
Luke Barker – Acting General Manager, Steelers
“We have been able to upgrade almost everything we do. The club now has a very promising future. The club looks terrific, is well run, offers a great product mix and is now very strong in gaming. The members realise this and are spending more time in the venue as a result.”
Glenn Fraser ACCM – General Manager, Auburn Tennis Club
The Auburn Tennis and Recreation Club is a small to medium sized club with 53 gaming machines, located in the inner western suburbs of Sydney. Auburn Tennis and Recreation Club joined the TGS network in July 2014 with a key focus on gaining market share within their local area and increasing profitability.
Kogarah RSL joined the TGS in January 2014 with the goal of improving service offering and patron experience. Kogarah RSL has been in operation for 65 years and has 65 EGM’s.